New Look, Same High-Quality Cannabis

Our new logo reflects Hometown Hero as a cannabis brand offering a growing number of products, such as mushrooms, adaptogens, and psychotropics. As you may notice, at the center is an H embedded in an elegant leafy design that's instantly recognizable. Plus, as a bit of a design Easter Egg, you will notice the "leaves" point upwards and downwards diagonally, which is a nod to the uplifting and unwinding dichotomy between the Indica and Sativa variants. Pretty neat, right?

We've heard the same thing about our bags for a while...they were hard to reach into (and we agree). Well, you spoke, and we listened. Our new packaging is much wider and shallower, allowing easy access to your favorite gummies. 

Additionally, our packaging now features clearer labeling of a product’s effects, ingredients, and credentials. On the front, you can find what the product offers, plain and simple, such as "relief" for our Delta-8 Gummies and "balance" for the well-rounded mind/body experience provided by our Select Spectrum Collection. 

On the back, we adopted a more standardized format to help you find nutritional information, Good Manufacturing Practices, lab-testing credentials, and directions for how to enjoy our products best. 

After all, we believe it should be easy for you to know what our products do, what's in them, that they've been made in a facility that meets (and exceeds) standards for quality, and that they have been tested for safety by a third party. Plus, they've got a cool wave pattern that looks even better after a gummy or two (but first, check out the recommended dosage on the back of the bag). 

A full brand refresh cannot be complete without a new website, right? Like the other changes, this improvement goes far beyond looks- although you must admit, it's a step up.

Here are a few things that are worth knowing about our new site: 

There are some developments that are still in the works. One significant change you can expect is that we're going to reshape our gummies to match the shape of our new logo. If you like to cut them for a lower dose, don't fret. Their shape is still symmetrical for nice, even cuts, and we're still using our infusion process, which ensures even consistency throughout the edible. 

As for the other things down the line… We'll have to be a bit hush about the specifics regarding that, but we can tell you to expect a broader range of options for our cannabis products and even offerings beyond the realm of cannabis. 

Hometown Hero began as a project started by two friends out of a home in North Austin eight years ago. Since then, we've had the privilege of working with many great organizations that help U.S. veterans in need, won the fight against prohibition several times, and led the way for innovation within the hemp industry. 

We're still the same team with the same mission of helping veterans, fighting for hemp access, and making high-quality cannabis (and more). And for all of you who have supported this mission throughout the years, we thank you, and we hope you're just as excited as we are to enter this new chapter.