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Talking Delta 8 THC with The New York Times & The Aftermath

Published March 30, 2021

Wow! What a month for Hometown Hero! A feature in the legendary New York Times and a series of record-breaking sales have forever changed things for our little Austin, TX Hemp company!

Hometown Hero CBD in The New York Times

Delta 8 THC in the New York Times

What started as a simple phone call turned into 401,720 Delta 8 gummies being packed up and shipped out and twenty new hires for our small business in just a week. When one of the oldest journalistic institutions in the country starts researching a compound like Delta 8 THC, you know this little compound is making it big time!

So when that institution gives your company a call for your expertise and insight into Delta 8 THC products, you answer that call. Here is our story of working with the New York Times!

Texas Hemp Company Featured in the New York Times

So here we are in February, stuck in a freakin’ snowstorm in the heart of Central Texas! The team stuck at home, working remotely, orders stuck on the shelf. A total mess for all small businesses in Texas! … Then we got a phone call…

On the other side of the line was Pulitzer Prize-winning reporter from the New York Times, Matt Richtel! He was writing an article discussing one of the latest breakthroughs in cannabis, Delta 8 THC. He had already heard the rave reviews about how delicious our Delta 8 gummies are and needed our expert perspective on this new hemp compound!

After speaking at length with our CEO, Lukas Gilkey, Mr. Ritchel was nearly an expert in Delta 8 products! He then sent over a top-notch photographer to our facility to get some live shots of us hard at work to supplement his stellar article! We encourage you to give it a read when you get a chance!

Upon publication of the article, Hometown Hero CBD was changed forever. We received 10x our average daily orders in a single day! And the deluge of sales didn't stop for the next three days! It was the ultimate stress test for us.

Pile of Boxes for USPS Delta 8 Orders

To make things worse, Texas was still recovering from the impacts of winter storm Uri, and logistics were slowed down all over the state. USPS was taking days to update tracking information and standard delivery timeframes went out the window. While all of this made the entire process much more complicated, it did have a massive silver lining.

This newfound brand awareness allowed us to hire 20 new and fantastic team members, who were crucial in keeping the chaos at bay. With all of these issues, our most popular products started flying off the shelves faster than we could restock! Luckily, the team prevailed and got all of these orders out as soon as they could!

This has been such a surreal experience for us. The massive influx of orders allowed us to donate $10,000 to a local veterans charity, Soldiers’ Angels! We even made a video of Soldiers' Angels’ visit to Hometown Hero and our donation to them!

Who is Hometown Hero CBD?

Fun fact about us: we were initially an industry-leading eJuice brand until moving into the hemp industry back in November of 2019 with! In our first year as a CBD company, we even placed in multiple categories for the High Times Hemp Cup 2020 for our outstanding CBD products!

From the very beginning, we had two missions as a business: to provide the highest quality natural hemp products to our amazing customers and to do whatever we could to support veterans in need. A portion of every purchase made with Hometown Hero goes to disabled veterans thru organizations like the DAV and VFW. Watch our donation of $25,000 to the DAV and VFW!

We are proud to be based out of the city of Austin in the great state of Texas but do ship nearly nationwide! In states where it is legal, we work with your favorite local head or smoke shops to offer the best possible CBD and Delta 8 THC for sale. But also ship it safely and discreetly right to your door!

As we continue to grow our brand, we are even more excited to continue to grow our team and extensive catalog of natural Delta 8 THС products! Every single member of our team matters and is a massive contributor to our success. And all of our products are tested for quality and purity and we cut no corners to provide you with the best possible Delta 8 product we possibly can!

Delta 8 THC Flower Being Bottled

What is Delta 8 THC?

Not to toot our own horns or anything, but we do consider ourselves experts on all things Delta 8 Tetrahydrocannabinol or, for those without a Master’s in Chemistry, Delta 8 THC!

The Delta-8 THC that Hometown Hero uses is 100% hemp-derived. The hemp plants we derive our Delta 8 from are grown right here in the beautiful state of Texas! Delta 8 THC was discovered decades ago, but at the time, it was not abundantly found in the hemp plant. Thanks to recent years of cannabis legalization and new research, it is now possible to produce an abundant supply of this miracle chemical compound through processes like selective breeding.

When you hear “THC,” many people automatically assume “marijuana,” which could not be farther from the truth! Yes, the compound that causes the “high” associated with marijuana is called Delta 9 THC. However, Delta 8 THC couldn’t be more different.

Delta 8 THC’s effects can be described as familiar to Delta 9 THC, but without the headiness, lower potency, and different effects. The similarity between these two chemicals leads the body to interact in similar ways, but Delta 8 binds more weakly to the body’s cannabinoid receptors. This weak binding is what leads Delta 8 THC products to have less potency and varying effects.

Become an expert on Delta 8 today with What is Delta 8 THC?

Marquette Speaking with Customer About Delta 8 THC

The Future of Delta 8 THC

It was an absolute honor talking to the New York Times about Delta 8 and all of the great things that come from this chemical compound. We hope that the information provided can help lay the groundwork for safer cannabis consumption nationwide and more information about Delta 8 THC and hemp.

Many doctors across the nation are calling for cannabis to be used more prominently in the medical field. With so much promising research being done on Delta 8 THC and chemicals from hemp, it’s going to be exciting to see what the future holds for cannabis.

With more and more states slowly legalizing marijuana and possible federal legalization looming, the industry is seeing a massive spike in development and cannabis research as a whole. We are excited to see what further research on this miracle plant will bring.

Making Boxes for Hometown Hero Delta 8 Orders

Buy Delta 8 THC Online

One of the most incredible things about Delta 8 THC is that it is federally legal under the 2018 Farm Bill! Many states even have their own version of the Farm Bill so we can ship all of our natural Delta 8 Products safely and discreetly right to your front doorstep!

All of our hemp products are grown naturally in the great state of Texas, and we are constantly looking to expand our extensive library of hemp products! Don’t be afraid to let us know what you want to see from us next!

If you ever have any questions, comments, or concerns, we highly encourage you to reach out to us via our customer service email (, phone number (512-551-0435), or any of our social media accounts, @HometownHeroCBD! Our experts are standing by to help you start your Delta 8 THC adventure!

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